Product details

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Case
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Reference no. IMD-3-1079
Published by: International Institute for Management Development (IMD)
Originally published in: 2002
Version: 26.05.2003

Abstract

Vodafone, the world's largest mobile telephone network operator, was one of the great growth stories of the 1990s. Founded in the early 1980s, Vodafone first built a strong base in the UK, and then expanded abroad in the late 1980s and early 1990s. By 2000, Vodafone had the largest network in the world and shifted its attention to a new priority: creating an effective global organisation that would capture synergies in revenue growth, cost reduction, and capital expenditures. The challenge would not be easy. Most of Vodafone's operating companies had their own brand names, distinct channel strategies, and local product strategies. Exactly how to design and manage the new organisation was not clear.
Location:
Size:
2,000 annual revenues of GBP7.8 billion (USD12 billion)
Other setting(s):
2000-2001

About

Abstract

Vodafone, the world's largest mobile telephone network operator, was one of the great growth stories of the 1990s. Founded in the early 1980s, Vodafone first built a strong base in the UK, and then expanded abroad in the late 1980s and early 1990s. By 2000, Vodafone had the largest network in the world and shifted its attention to a new priority: creating an effective global organisation that would capture synergies in revenue growth, cost reduction, and capital expenditures. The challenge would not be easy. Most of Vodafone's operating companies had their own brand names, distinct channel strategies, and local product strategies. Exactly how to design and manage the new organisation was not clear.

Settings

Location:
Size:
2,000 annual revenues of GBP7.8 billion (USD12 billion)
Other setting(s):
2000-2001

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