More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Management article
-
Reference no. F0807D
Authors: Anat Keinan (Harvard Business School); Ran Kivetz (Columbia Business School, Columbia University)
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review - Forethought", 2008
Revision date: 4-Feb-2013
Length: 4 pages
Topics: Marketing strategy; Human behavior; Consumer behavior
Share a link: https://casecent.re/p/81591
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

Choosing duty over pleasure today can cause regret down the road - whereas regret over the reverse is fleeting. Marketers of luxury products and services should consider prompting customers to predict their future feelings about choices made now.
Sorry, this product has no related items.

About

Abstract

Choosing duty over pleasure today can cause regret down the road - whereas regret over the reverse is fleeting. Marketers of luxury products and services should consider prompting customers to predict their future feelings about choices made now.

Related

Sorry, this product has no related items.