Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 7 pages
Data source: Published sources
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Abstract
In 2007, News Corporation owned by the media mogul, Rupert Murdoch launched an exclusive channel, Fox Business Network (FBN). The new channel was different from CNBC which had a strong foothold in the business news market. FBN differentiated itself by offering business news to the common man and kept away from the elite and the serious audience served by CNBC. By choosing a different audience, was FBN bypassing direct confrontation with the market leader? Would serving the mainstream audience help FBN sustain in the long run?
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 9 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 2 pages
Data source: Published sources
About
Abstract
In 2007, News Corporation owned by the media mogul, Rupert Murdoch launched an exclusive channel, Fox Business Network (FBN). The new channel was different from CNBC which had a strong foothold in the business news market. FBN differentiated itself by offering business news to the common man and kept away from the elite and the serious audience served by CNBC. By choosing a different audience, was FBN bypassing direct confrontation with the market leader? Would serving the mainstream audience help FBN sustain in the long run?
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Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 9 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 2 pages
Data source: Published sources