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Structured assignment
-
Reference no. 308-189-4
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Bhavesh Kumar Makwana (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center); Rajan Shah (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2008
Length: 9 pages
Data source: Published sources
Topics: Growth strategy; European alcohol beverage industry; Vodka; Vodka in France; Entry level strategies; Changing consumer taste and preferences; Binge drinker; Premium spirits; At-home beer consumption; Russian Standard Original; Scotch whisky market; Russian Standard in France; Obesity concerns; Changing lifestyles
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Abstract

This structured assignment is to accompany the case.
Location:
Russia
Industry:
Alcoholic beverages
Other setting(s):
October 2007
Teaching note
-
Reference no. 308-189-8
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Bhavesh Kumar Makwana (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center); Rajan Shah (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2008
Length: 14 pages
Data source: Published sources
View full details
Case
-
Reference no. 308-189-1
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Bhavesh Kumar Makwana (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center); Rajan Shah (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2008
Length: 11 pages
Data source: Published sources
Topics: Growth strategy; European alcohol beverage industry; Vodka; Vodka in France; Entry level strategies; Changing consumer taste and preferences; Binge drinker; Premium spirits; At-home beer consumption; Russian Standard Original; Scotch whisky market; Russian Standard in France; Obesity concerns; Changing lifestyles
View full details

About

Abstract

This structured assignment is to accompany the case.

Settings

Location:
Russia
Industry:
Alcoholic beverages
Other setting(s):
October 2007

Related

Teaching note
-
Reference no. 308-189-8
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Bhavesh Kumar Makwana (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center); Rajan Shah (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2008
Length: 14 pages
Data source: Published sources
View full details
Case
-
Reference no. 308-189-1
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Bhavesh Kumar Makwana (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center); Rajan Shah (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2008
Length: 11 pages
Data source: Published sources
Topics: Growth strategy; European alcohol beverage industry; Vodka; Vodka in France; Entry level strategies; Changing consumer taste and preferences; Binge drinker; Premium spirits; At-home beer consumption; Russian Standard Original; Scotch whisky market; Russian Standard in France; Obesity concerns; Changing lifestyles
View full details