Product details

Yum! Brands, Inc, one of the world's largest restaurant companies based in Louisville, Kentucky, operated in more than 34,000 restaurants across 100 countries. In 2006, Yum! generated more than USD9.5 billion in total revenues which included sales and franchise fees. But in 2007, disappointing performance in its US division, forced Yum! to re-look at its business. Changing consumers' tastes with increasing awareness towards health and obesity problems affected Yum!'s performance in the US. To turn around its US business, it decided to follow McDonald's business model. It decided to introduce new products like beverages and breakfast meals; and expanded value menus to offer healthier products in KFC, Taco Bell and Pizza Hut in the US. But whether, by following its competitor's business model, it would be able to turnaround its US business division, remains to be seen.