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Structured assignment
-
Reference no. 308-190-4
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Bhavesh Kumar Makwana (ICFAI Business School, Ahmedabad); Pasupuleti Girija Swaraj (IBS Case Development Center); Rajan Shah (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2008
Length: 10 pages
Data source: Published sources
Topics: Turnaround strategy; Fast food industry; US quick service restaurant industry; Obesity; McDonald's; Changing consumer taste; Value proposition in food industry; Value menus; Healthier products; Full-service restaurants; Independent restaurants; Breakfast menus; Premium coffee; Healthy foods; Trans-fats
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Abstract

This structured assignment is to accompany the case.
Location:
US
Industry:
Quick service restaurant
Other setting(s):
December 2007
Teaching note
-
Reference no. 308-190-8
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Bhavesh Kumar Makwana (ICFAI Business School, Ahmedabad); Pasupuleti Girija Swaraj (IBS Case Development Center); Rajan Shah (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2008
Length: 17 pages
Data source: Published sources
View full details
Case
-
Reference no. 308-190-1
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Bhavesh Kumar Makwana (ICFAI Business School, Ahmedabad); Pasupuleti Girija Swaraj (IBS Case Development Center); Rajan Shah (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2008
Length: 13 pages
Data source: Published sources
Topics: Turnaround strategy; Fast food industry; US quick service restaurant industry; Obesity; McDonald's; Changing consumer taste; Value proposition in food industry; Value menus; Healthier products; Full-service restaurants; Independent restaurants; Breakfast menus; Premium coffee; Healthy foods; Trans-fats
View full details

About

Abstract

This structured assignment is to accompany the case.

Settings

Location:
US
Industry:
Quick service restaurant
Other setting(s):
December 2007

Related

Teaching note
-
Reference no. 308-190-8
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Bhavesh Kumar Makwana (ICFAI Business School, Ahmedabad); Pasupuleti Girija Swaraj (IBS Case Development Center); Rajan Shah (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2008
Length: 17 pages
Data source: Published sources
View full details
Case
-
Reference no. 308-190-1
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Bhavesh Kumar Makwana (ICFAI Business School, Ahmedabad); Pasupuleti Girija Swaraj (IBS Case Development Center); Rajan Shah (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2008
Length: 13 pages
Data source: Published sources
Topics: Turnaround strategy; Fast food industry; US quick service restaurant industry; Obesity; McDonald's; Changing consumer taste; Value proposition in food industry; Value menus; Healthier products; Full-service restaurants; Independent restaurants; Breakfast menus; Premium coffee; Healthy foods; Trans-fats
View full details