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Structured assignment
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Reference no. 508-065-4
Subject category: Marketing
Authors: Amy Sonpal (ICFAI Business School, Ahmedabad); Vandana Singh Dadhwal (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: Brand architecture strategies; Brand portfolio management; Umbrella branding; Brand extension; Brand equity; Brand essence; Brand equity dilution; Brand values; Brand identity; Flagship brand; Brand positioning; Beiersdorf AG; Nivea; Product line extensions; Cosmetics and toiletries
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Abstract

This structured assignment is to accompany the case.
Industry:
Cosmetics and toiletries
Other setting(s):
June 2007
Teaching note
-
Reference no. 508-065-8
Subject category: Marketing
Authors: Amy Sonpal (ICFAI Business School, Ahmedabad); Vandana Singh Dadhwal (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 18 pages
Data source: Published sources
View full details
Case
-
Reference no. 508-065-1
Subject category: Marketing
Authors: Amy Sonpal (ICFAI Business School, Ahmedabad); Vandana Singh Dadhwal (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 21 pages
Data source: Published sources
Topics: Brand architecture strategies; Brand portfolio management; Umbrella branding; Brand extension; Brand equity; Brand essence; Brand equity dilution; Brand values; Brand identity; Flagship brand; Brand positioning; Beiersdorf AG; Nivea; Product line extensions; Cosmetics and toiletries
View full details

About

Abstract

This structured assignment is to accompany the case.

Settings

Industry:
Cosmetics and toiletries
Other setting(s):
June 2007

Related

Teaching note
-
Reference no. 508-065-8
Subject category: Marketing
Authors: Amy Sonpal (ICFAI Business School, Ahmedabad); Vandana Singh Dadhwal (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 18 pages
Data source: Published sources
View full details
Case
-
Reference no. 508-065-1
Subject category: Marketing
Authors: Amy Sonpal (ICFAI Business School, Ahmedabad); Vandana Singh Dadhwal (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 21 pages
Data source: Published sources
Topics: Brand architecture strategies; Brand portfolio management; Umbrella branding; Brand extension; Brand equity; Brand essence; Brand equity dilution; Brand values; Brand identity; Flagship brand; Brand positioning; Beiersdorf AG; Nivea; Product line extensions; Cosmetics and toiletries
View full details