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Glitnir: Building an International Banking Brand: Iceland's Best Kept Secret
Teaching note supplement software
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Reference no. 508-061-9
Subject category: Marketing
Authors: David Marshall (The University of Edinburgh Business School)
Published in: 2008
Format: .ppt
Data source: Field research
Share a link: https://casecent.re/p/81728
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Thumbnail image for product with reference number 508-061-8
Glitnir: Building an International Banking Brand: Iceland's Best Kept Secret
Teaching note
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Reference no. 508-061-8
Subject category: Marketing
Authors: David Marshall (The University of Edinburgh Business School); Tina Harrison (The University of Edinburgh Business School)
Published in: 2008
Length: 9 pages
Data source: Field research
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Thumbnail image for product with reference number 508-061-1
Glitnir: Building an International Banking Brand: Iceland's Best Kept Secret
Case
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Reference no. 508-061-1
Subject category: Marketing
Authors: David Marshall (The University of Edinburgh Business School)
Published in: 2008
Length: 17 pages
Data source: Field research
Topics: Branding; Re-branding; Corporate brand; International marketing; Internal marketing; Banking; Finance; Brand Iceberg; Glitnir; Iceland; Positioning; Brand personality
View full details