Product details

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Published by: INSEAD
Originally published in: 2003
Version: 07.2014
Revision date: 06-Apr-2016

Abstract

paybox.net, founded in 1999, is a frontrunner in providing mobile payment services in Germany and other European countries. The case discusses the development and roll-out of the m-payment services, the business model and marketing approach used, the technological and organisational challenges that the company faced as well as the sustainability of the paybox competitive position. The teaching objectives are: (1) to analyse the disruptive innovation dimension of mobile payment services compared to existing on-line and offline payment modes; (2) to demonstrate how an entrepreneurial firm adapts to a competitive business environment, with a slow market uptake, risk-averse investors and a fast changing technology; and (3) to understand the development, marketing and pricing of mobile payment services as an example of digital, network-based goods.
Location:
Industry:
Size:
190 employees
Other setting(s):
2002

About

Abstract

paybox.net, founded in 1999, is a frontrunner in providing mobile payment services in Germany and other European countries. The case discusses the development and roll-out of the m-payment services, the business model and marketing approach used, the technological and organisational challenges that the company faced as well as the sustainability of the paybox competitive position. The teaching objectives are: (1) to analyse the disruptive innovation dimension of mobile payment services compared to existing on-line and offline payment modes; (2) to demonstrate how an entrepreneurial firm adapts to a competitive business environment, with a slow market uptake, risk-averse investors and a fast changing technology; and (3) to understand the development, marketing and pricing of mobile payment services as an example of digital, network-based goods.

Settings

Location:
Industry:
Size:
190 employees
Other setting(s):
2002

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