Product details

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Published by: INSEAD
Originally published in: 2003
Version: 07.2014
Revision date: 06-Apr-2016

Abstract

paybox.net, founded in 1999, is a frontrunner in providing mobile payment services in Germany and other European countries. The case discusses the development and roll-out of the m-payment services, the business model and marketing approach used, the technological and organisational challenges that the company faced as well as the sustainability of the paybox competitive position.
Location:
Industry:
Size:
190 employees
Other setting(s):
2002

About

Abstract

paybox.net, founded in 1999, is a frontrunner in providing mobile payment services in Germany and other European countries. The case discusses the development and roll-out of the m-payment services, the business model and marketing approach used, the technological and organisational challenges that the company faced as well as the sustainability of the paybox competitive position.

Settings

Location:
Industry:
Size:
190 employees
Other setting(s):
2002

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