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Case
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Reference no. 903-010-1
Subject category: Knowledge, Information and Communication Systems Management
Authors: Tawfik Jelassi (INSEAD); Philipp Leutiger (HHL gGmbH)
Published by: INSEAD
Originally published in: 2003
Version: 07.2014
Revision date: 6-Apr-2016
Length: 21 pages
Data source: Field research
Topics: Mobile payment; Mobile commerce (m-commerce); Mobile business (m-business); Wireless Internet; Internet start-up; IT-based entrepreneurship
Share a link: https://casecent.re/p/8177
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Abstract

paybox.net, founded in 1999, is a frontrunner in providing mobile payment services in Germany and other European countries. The case discusses the development and roll-out of the m-payment services, the business model and marketing approach used, the technological and organisational challenges that the company faced as well as the sustainability of the paybox competitive position.
Location:
Germany
Industry:
Financial services
Size:
190 employees
Other setting(s):
2002
Teaching note
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Reference no. 903-010-8
Subject category: Knowledge, Information and Communication Systems Management
Authors: Tawfik Jelassi (INSEAD); Philipp Leutiger (HHL gGmbH)
Published by: INSEAD
Originally published in: 2003
Version: 08.2014
Revision date: 6-Apr-2016
Length: 9 pages
Data source: Field research
View full details

About

Abstract

paybox.net, founded in 1999, is a frontrunner in providing mobile payment services in Germany and other European countries. The case discusses the development and roll-out of the m-payment services, the business model and marketing approach used, the technological and organisational challenges that the company faced as well as the sustainability of the paybox competitive position.

Settings

Location:
Germany
Industry:
Financial services
Size:
190 employees
Other setting(s):
2002

Related

Teaching note
-
Reference no. 903-010-8
Subject category: Knowledge, Information and Communication Systems Management
Authors: Tawfik Jelassi (INSEAD); Philipp Leutiger (HHL gGmbH)
Published by: INSEAD
Originally published in: 2003
Version: 08.2014
Revision date: 6-Apr-2016
Length: 9 pages
Data source: Field research
View full details