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Case
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Reference no. 903-013-1
Subject category: Knowledge, Information and Communication Systems Management
Authors: Theodoros Evgeniou (INSEAD)
Published by: INSEAD
Published in: 2003
Length: 16 pages
Data source: Field research
Topics: Information products; Information economy; Versioning; Customer Relationship Management (CRM); Portals; Media; Dynamic pricing
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Abstract

The case discusses how Terra Lycos is reshaping itself during the economic slowdown by diversifying its revenue stream and attempting to start selling products once offered for free. As a portal, Terra Lycos'' products were, by nature, mainly information based. Can Terra Lycos succeed in transforming its products from free to pay? This case can be used for MBA and executive education programmes to discuss key ideas on information economics and strategies for information products. This can be part of a class on managing IT, e-commerce, or strategy in the information economy. The case is also suitable for a session in an economics class on versioning and dynamic pricing, and for classes on media and/or portals.
Location:
Spain and USA
Industry:
On-line media, portals
Size:
USD3 billion
Other setting(s):
2000-2002
Teaching note
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Reference no. 903-013-8
Subject category: Knowledge, Information and Communication Systems Management
Authors: Theodoros Evgeniou (INSEAD)
Published by: INSEAD
Originally published in: 2003
Version: May 2003
Length: 16 pages
View full details

About

Abstract

The case discusses how Terra Lycos is reshaping itself during the economic slowdown by diversifying its revenue stream and attempting to start selling products once offered for free. As a portal, Terra Lycos'' products were, by nature, mainly information based. Can Terra Lycos succeed in transforming its products from free to pay? This case can be used for MBA and executive education programmes to discuss key ideas on information economics and strategies for information products. This can be part of a class on managing IT, e-commerce, or strategy in the information economy. The case is also suitable for a session in an economics class on versioning and dynamic pricing, and for classes on media and/or portals.

Settings

Location:
Spain and USA
Industry:
On-line media, portals
Size:
USD3 billion
Other setting(s):
2000-2002

Related

Teaching note
-
Reference no. 903-013-8
Subject category: Knowledge, Information and Communication Systems Management
Authors: Theodoros Evgeniou (INSEAD)
Published by: INSEAD
Originally published in: 2003
Version: May 2003
Length: 16 pages
View full details