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Case
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Reference no. 903-018-1
Published by: INSEAD
Originally published in: 2003
Version: September 2003
Length: 10 pages
Data source: Published sources

Abstract

The Philippines is considered the most sophisticated short messaging system (SMS) market in the world. As a model for community-based innovation, the popularity of a supposedly lower-tech approach in mobile communication has inspired a host of innovative applications that use SMS as a technology tool in business. The case reminds us that sometimes a lower-tech yet innovative approach can unexpectedly overtake a much more elaborate technology. Through its focus on a key aspect of the Filipino telecommunication industry, the case is an illustration of innovation in an Asian context.
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Abstract

The Philippines is considered the most sophisticated short messaging system (SMS) market in the world. As a model for community-based innovation, the popularity of a supposedly lower-tech approach in mobile communication has inspired a host of innovative applications that use SMS as a technology tool in business. The case reminds us that sometimes a lower-tech yet innovative approach can unexpectedly overtake a much more elaborate technology. Through its focus on a key aspect of the Filipino telecommunication industry, the case is an illustration of innovation in an Asian context.

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