Subject category:
Knowledge, Information and Communication Systems Management
Published by:
INSEAD
Version: September 2003
Length: 10 pages
Data source: Published sources
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Abstract
The Philippines is considered the most sophisticated short messaging system (SMS) market in the world. As a model for community-based innovation, the popularity of a supposedly lower-tech approach in mobile communication has inspired a host of innovative applications that use SMS as a technology tool in business. The case reminds us that sometimes a lower-tech yet innovative approach can unexpectedly overtake a much more elaborate technology. Through its focus on a key aspect of the Filipino telecommunication industry, the case is an illustration of innovation in an Asian context.
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Abstract
The Philippines is considered the most sophisticated short messaging system (SMS) market in the world. As a model for community-based innovation, the popularity of a supposedly lower-tech approach in mobile communication has inspired a host of innovative applications that use SMS as a technology tool in business. The case reminds us that sometimes a lower-tech yet innovative approach can unexpectedly overtake a much more elaborate technology. Through its focus on a key aspect of the Filipino telecommunication industry, the case is an illustration of innovation in an Asian context.
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