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Premkumar had a traumatic experience along with his mother, Dhanalakshmi, when he took her to the ''well-reputed'' City Hospital to treat her for severe nausea. He had sent a written complaint to the chairman of the hospital, after her discharge and he received an immediate reply from him, much to his surprise. As he kept reading the letter, the harrowing scenes they witnessed in the hospital for four days unfolded one after another at the back of his mind. The humiliations they had to undergo at various contact points of the hospital, since they entered the emergency ward last Sunday and until they got discharged on the fourth day evening failed to fade away in his memory. The four-day agony that they had to undergo at the hospital left him disillusioned about the image of the hospital. He started wondering whether the interest evinced by the chairman in their complaint was genuine and what was left for resolving it now. This case which was written based on the authors'' personal real-life experience, though the respective real names were changed, reveals through the eyes of a patient''s son, the pathetic condition of services that exist in some private hospitals. It is a case about how some private hospitals, which have gained a good reputation for medical services over a period of time, can lose sight of the basic principles of services marketing, when riding on the wave of success. The case highlights how some hospitals, in the rush to multiply their revenue growth get caught in traps, disregarding basic ethical values and ultimately bring down the reputation of the health care industry.