Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 08.2004
Length: 26 pages
Data source: Published sources
Topics:
Automobiles; Cars; Alliance; Transformation and turnaround; Restructuring, change and revival; Fair process and credibility; Cultural differences; Vision and leadership; Cost cutting and plant closures; Empowerment; Strategy; Product development and productivity; Cross-functional teams; Design and purchasing; Trust; Growth
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Abstract
This is a French translation of case ''303-046-1''. This case is a condensed version of the case series ''Redesigning Nissan (A) and (B)'' (303-044-1 and 303-045-1). When Renault sent Carlos Ghosn to turnaround its alliance partner Nissan, observers were sceptical of his chances. After soliciting recommendations from the employees, he unveiled a three-year plan involving plant closures, job cuts, and a refocus on design. Within two years, the company had achieved a dramatic recovery, posting record profits and proposing a dazzling array of new models. Note that there are two versions of the case: ''Redesigning Nissan (A) & (B)'' (303-044-1 and 303- 045-1) covers the dynamics of taking charge (case A) and the process of leading change (case B). There is also a combined and condensed version of the cases: ''Nissan''s U-Turn: 1999-2001'' (303-046-1), for instructors wishing to cover the material in a single session. The cases raise a number of themes to do with how an incoming leader establishes credibility, builds a case for painful change, gathers support, provides constant and consistent communication, sells growth as well as cuts, enforces accountability, measures progress, and sustains momentum for change. The teaching note was written by J-F Manzoni and J-L Barsoux.
Location:
Industry:
Size:
Over 130,000 employees
Other setting(s):
1999-2001
About
Abstract
This is a French translation of case ''303-046-1''. This case is a condensed version of the case series ''Redesigning Nissan (A) and (B)'' (303-044-1 and 303-045-1). When Renault sent Carlos Ghosn to turnaround its alliance partner Nissan, observers were sceptical of his chances. After soliciting recommendations from the employees, he unveiled a three-year plan involving plant closures, job cuts, and a refocus on design. Within two years, the company had achieved a dramatic recovery, posting record profits and proposing a dazzling array of new models. Note that there are two versions of the case: ''Redesigning Nissan (A) & (B)'' (303-044-1 and 303- 045-1) covers the dynamics of taking charge (case A) and the process of leading change (case B). There is also a combined and condensed version of the cases: ''Nissan''s U-Turn: 1999-2001'' (303-046-1), for instructors wishing to cover the material in a single session. The cases raise a number of themes to do with how an incoming leader establishes credibility, builds a case for painful change, gathers support, provides constant and consistent communication, sells growth as well as cuts, enforces accountability, measures progress, and sustains momentum for change. The teaching note was written by J-F Manzoni and J-L Barsoux.
Settings
Location:
Industry:
Size:
Over 130,000 employees
Other setting(s):
1999-2001