Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 11 pages
Data source: Published sources
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Abstract
The Indian film industry, christened 'Bollywood' after its more evolved western counterpart Hollywood, is well on its way to growth. In spite of being the world's largest producer of films; Bollywood is yet to acquire professionalism and capitalise on its huge talent bank. Will Bollywood with its rising global audience ride high on a corporatisation wave? Can brand Bollywood convert its competency into concrete capabilities and stand up to Hollywood?
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 9 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 2 pages
Data source: Published sources
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Abstract
The Indian film industry, christened 'Bollywood' after its more evolved western counterpart Hollywood, is well on its way to growth. In spite of being the world's largest producer of films; Bollywood is yet to acquire professionalism and capitalise on its huge talent bank. Will Bollywood with its rising global audience ride high on a corporatisation wave? Can brand Bollywood convert its competency into concrete capabilities and stand up to Hollywood?
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Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 9 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 2 pages
Data source: Published sources