Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 5 pages
Data source: Published sources
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Abstract
The Internet is a powerful democratising force; offering great economic, political and social participation to communities and helping developing nations meet pressing needs. India is also in a phase of Internet revolution. Rediff, the first independent Indian portal not only provided a platform for Indians worldwide to connect with one another online but also provided weekly newspapers like India Abroad for the Indian American community. In 2000-2001, when most of the dotcoms were going bust, Rediff continued to click. However, since 2006, Rediff was losing its share to competitors' www.yahoo.co.in (Yahoo!) and www.google.co.in (Google) in terms of usage preference and top of the mind recall. In order to maintain a leadership position in its home market, Rediff decided to invest heavily in product innovation.
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 11 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 2 pages
Data source: Published sources
About
Abstract
The Internet is a powerful democratising force; offering great economic, political and social participation to communities and helping developing nations meet pressing needs. India is also in a phase of Internet revolution. Rediff, the first independent Indian portal not only provided a platform for Indians worldwide to connect with one another online but also provided weekly newspapers like India Abroad for the Indian American community. In 2000-2001, when most of the dotcoms were going bust, Rediff continued to click. However, since 2006, Rediff was losing its share to competitors' www.yahoo.co.in (Yahoo!) and www.google.co.in (Google) in terms of usage preference and top of the mind recall. In order to maintain a leadership position in its home market, Rediff decided to invest heavily in product innovation.
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Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 11 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 2 pages
Data source: Published sources