Product details

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Prize winner
Compact case
Abridged version
-
Reference no. 9-606-004
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 19 July 2005
Length: 2 pages
Data source: Field research

Abstract

Freemark Abbey must decide whether to harvest in view of the possibility of rain. Rain could damage the crop but delaying the harvest would be risky. On the other hand, rain could be beneficial and greatly increase the value of the resulting wine. This decision is further complicated by the fact that ripe Riesling grapes can be vinified in two ways, resulting in two different styles of wine. Their relative prices would depend on the uncertain preference of consumers two years later, when the wine is bottled and sold.

Time period

The events covered by this case took place in 1980.

Geographical setting

Region:
Americas
Country:
United States
Locations:
California;Napa Valley

Featured company

Freemark Abbey Winery
Industry:
Alcoholic beverages

Featured protagonist

  • William Jaeger (male), Owner

About

Abstract

Freemark Abbey must decide whether to harvest in view of the possibility of rain. Rain could damage the crop but delaying the harvest would be risky. On the other hand, rain could be beneficial and greatly increase the value of the resulting wine. This decision is further complicated by the fact that ripe Riesling grapes can be vinified in two ways, resulting in two different styles of wine. Their relative prices would depend on the uncertain preference of consumers two years later, when the wine is bottled and sold.

Settings

Time period

The events covered by this case took place in 1980.

Geographical setting

Region:
Americas
Country:
United States
Locations:
California;Napa Valley

Featured company

Freemark Abbey Winery
Industry:
Alcoholic beverages

Featured protagonist

  • William Jaeger (male), Owner

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