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The case documents the strategic options open to Quinenco, the quoted holding company 82% owned by the Luksic family, in its ambition to become a major multilatina. Their successful strategy has been to acquire under- valued companies, enhance their assets and sell them for a gain. However, the stock price of Quinenco has languished since the initial public offering in July 1997. The case provides a unique perspective on the following issues: (1) strategies for internationalisation in emerging markets such as Latin America; (2) a better understanding of Latin America's main business players; (3) corporate strategies for conglomerates; (4) how conglomerates can best unlock shareholder value; and (5) the challenges faced by family businesses in a global economy.