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Prize winner

Abstract

The case chronicles the history of the tyre industry up until 1999, focusing on globalisation, economics and segmentation. The moment in the case is just after Edouard Michelin takes over from his father, immediately announcing layoffs. The case focuses on Michelin''s strategy. The case is quite comprehensive, allowing a discussion of industry globalisation and restructuring, competitors responses, and how to compete in a global, mature industry.
Location:
Industry:
Other setting(s):
2000

About

Abstract

The case chronicles the history of the tyre industry up until 1999, focusing on globalisation, economics and segmentation. The moment in the case is just after Edouard Michelin takes over from his father, immediately announcing layoffs. The case focuses on Michelin''s strategy. The case is quite comprehensive, allowing a discussion of industry globalisation and restructuring, competitors responses, and how to compete in a global, mature industry.

Settings

Location:
Industry:
Other setting(s):
2000

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