Subject category:
Strategy and General Management
Published by:
INSEAD
Length: 37 pages
Data source: Published sources
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Abstract
The case chronicles the history of the tyre industry up until 1999, focusing on globalisation, economics and segmentation. The moment in the case is just after Edouard Michelin takes over from his father, immediately announcing layoffs. The case focuses on Michelin''s strategy. The case is quite comprehensive, allowing a discussion of industry globalisation and restructuring, competitors responses, and how to compete in a global, mature industry.
About
Abstract
The case chronicles the history of the tyre industry up until 1999, focusing on globalisation, economics and segmentation. The moment in the case is just after Edouard Michelin takes over from his father, immediately announcing layoffs. The case focuses on Michelin''s strategy. The case is quite comprehensive, allowing a discussion of industry globalisation and restructuring, competitors responses, and how to compete in a global, mature industry.