Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 8 pages
Data source: Published sources
Topics:
Motorola; Split; Mobile handset; Razr; Nokia; Samsung Electronics; Ultra-slim handset; Motorola market share; GSM (global system for mobile communications); CDMA (code division multiple access); 3G (third generation) technology; iPhone; Sony Ericsson; North American phone market; Motorola mobile devices business
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Abstract
Motorola Inc, a US based electronics and communications company, was one of the pioneers in mobile handset manufacturing. With its focus on technology and innovation, it remained the largest mobile handset manufacturer in the world till the mid-1990s. However, Nokia overtook its position in the late 1990s, and by mid 2007, Samsung Electronics overtook it as well, pushing it into third position. Analysts felt that failing to launch new innovative handsets after RAZR (in 2004), lagging behind its competitors on the technology aspect and its delayed entry into the developing markets, were some of the reasons for Motorola's decline. In March 2008, to focus on the profitability of its handset business, Motorola was divided into two independent, publicly traded companies, namely, Mobile Devices and Broadband & Mobility Solutions Businesses.
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Abstract
Motorola Inc, a US based electronics and communications company, was one of the pioneers in mobile handset manufacturing. With its focus on technology and innovation, it remained the largest mobile handset manufacturer in the world till the mid-1990s. However, Nokia overtook its position in the late 1990s, and by mid 2007, Samsung Electronics overtook it as well, pushing it into third position. Analysts felt that failing to launch new innovative handsets after RAZR (in 2004), lagging behind its competitors on the technology aspect and its delayed entry into the developing markets, were some of the reasons for Motorola's decline. In March 2008, to focus on the profitability of its handset business, Motorola was divided into two independent, publicly traded companies, namely, Mobile Devices and Broadband & Mobility Solutions Businesses.