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Case
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Reference no. UVA-M-0647
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia); Richard R Johnson (Darden School of Business, University of Virginia); Mary Hickey (University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2001
Version: Rev 6.07
Revision date: 8-Mar-2013
Length: 7 pages
Data source: Field research
Topics: Cost analysis; Distribution channels; Distribution strategy; New-product development; Small business
Share a link: https://casecent.re/p/82
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Abstract

This case illustrates the problems of a small hydroponic produce company trying to achieve breadth and depth of distribution for a new product. The company is considering going around traditional channels and selling directly to stores and restaurants. The economics of the proposition are central to the case.
Location:
Virginia
Industry:
Hydroponic lettuce
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Abstract

This case illustrates the problems of a small hydroponic produce company trying to achieve breadth and depth of distribution for a new product. The company is considering going around traditional channels and selling directly to stores and restaurants. The economics of the proposition are central to the case.

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Location:
Virginia
Industry:
Hydroponic lettuce

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Sorry, this product has no related items.