Subject category:
Strategy and General Management
Published by:
INSEAD
Length: 22 pages
Data source: Field research
Abstract
The case traces the development of ARM and its innovative business model, based on partnering, to become the de facto standard for RISC chips used in mobile phones, storage devices, automotive, set-top boxes, etc. It explores how ARM builds and manages an alliance network for 'learning from the world', the knowledge it needs to stay ahead of competitors and through which it licenses and manufactures its designs. A detailed example of how ARM innovates is presented.
Teaching and learning
This item is suitable for postgraduate and executive education courses.About
Abstract
The case traces the development of ARM and its innovative business model, based on partnering, to become the de facto standard for RISC chips used in mobile phones, storage devices, automotive, set-top boxes, etc. It explores how ARM builds and manages an alliance network for 'learning from the world', the knowledge it needs to stay ahead of competitors and through which it licenses and manufactures its designs. A detailed example of how ARM innovates is presented.