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Structured assignment
-
Reference no. 808-032-4
Subject category: Entrepreneurship
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Sandhya Hotchandani (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 8 pages
Data source: Published sources
Topics: David Neeleman; JetBlue; Entrepreneurship; Azul; Transportes Aereas Meridional (TAM); GOL Linhas Areas Inteligentes SA (GOL); Brazilian airline industry; Low cost carriers (LCCs); Entrepreneurial leadership; Brand building; New venture development; Duopoly; Five forces analysis; SWOT analysis (strengths, weaknesses, opportunities, threats)
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Abstract

This structured assignment is to accompany the case.
Location:
Brazil
Industry:
Airline
Other setting(s):
March 2008
Teaching note
-
Reference no. 808-032-8
Subject category: Entrepreneurship
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Sandhya Hotchandani (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 11 pages
Data source: Published sources
View full details
Case
-
Reference no. 808-032-1
Subject category: Entrepreneurship
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Sandhya Hotchandani (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 12 pages
Data source: Published sources
Topics: David Neeleman; JetBlue; Entrepreneurship; Azul; Transportes Aereas Meridional (TAM); GOL Linhas Areas Inteligentes SA (GOL); Brazilian airline industry; Low cost carriers (LCCs); Entrepreneurial leadership; Brand building; New venture development; Duopoly; Five forces analysis; SWOT analysis (strengths, weaknesses, opportunities, threats)
View full details

About

Abstract

This structured assignment is to accompany the case.

Settings

Location:
Brazil
Industry:
Airline
Other setting(s):
March 2008

Related

Teaching note
-
Reference no. 808-032-8
Subject category: Entrepreneurship
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Sandhya Hotchandani (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 11 pages
Data source: Published sources
View full details
Case
-
Reference no. 808-032-1
Subject category: Entrepreneurship
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Sandhya Hotchandani (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 12 pages
Data source: Published sources
Topics: David Neeleman; JetBlue; Entrepreneurship; Azul; Transportes Aereas Meridional (TAM); GOL Linhas Areas Inteligentes SA (GOL); Brazilian airline industry; Low cost carriers (LCCs); Entrepreneurial leadership; Brand building; New venture development; Duopoly; Five forces analysis; SWOT analysis (strengths, weaknesses, opportunities, threats)
View full details