Subject category:
Strategy and General Management
Published by:
INSEAD
Length: 18 pages
Data source: Field research
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Abstract
Honda became the new joint venture partner of the Guangzhou Automobile Group, after Peugeot's pullout from Guangzhou in 1997. The new joint venture, Guangzhou Honda Automobile Co, Ltd, has made remarkable advancements from the start of the operation, although the competitors were operating in the red.
Location:
Industry:
Size:
2,382 employees as of May 2002
Other setting(s):
1997-2002
About
Abstract
Honda became the new joint venture partner of the Guangzhou Automobile Group, after Peugeot's pullout from Guangzhou in 1997. The new joint venture, Guangzhou Honda Automobile Co, Ltd, has made remarkable advancements from the start of the operation, although the competitors were operating in the red.
Settings
Location:
Industry:
Size:
2,382 employees as of May 2002
Other setting(s):
1997-2002