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This structured assignment is to accompany the case ''408-076-1''. The abstract of the case is as follows: With 35 consecutive years of profitability, the Dallas-based Southwest Airlines had been the most successful low fare, high frequency and point-to-point carrier in the US. Southwest is known not only for its innovation in operations but also for its human resources (HR) practices which were nurtured by its long-standing CEO, Herbert D Kelleher. He developed a culture aimed at fun and employee satisfaction. He also devised numerous employee-oriented organisational practices, training and motivational programmes. His fun loving way of treating employees and charismatic leadership qualities made him a supreme hero among them, even after he stepped down from the CEO post in 2001 and became its chairman. But in May 2008, Kelleher announced that he would step down from the post of chairman. Following the announcement, the entire airline industry was sceptical about the sustainability of Kelleher''s innovative HR practices at Southwest. The case discusses how a leader influences the HR practices of a firm with his own leadership style. It also allows for discussion on whether it is the right move for a company to follow HR practices which are highly influenced by a leader. The pedagogical objectives are to: (1) trace out the distinguished HR practices of Southwest Airlines; (2) discuss Herb Kelleher''s role in Southwest''s HR practices; (3) analyse the positive impact of Southwest''s HR practices on its operational and financial performance; and (4) evaluate a leader''s role in influencing HR practices of a company.