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Case
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Reference no. 302-184-1
Subject category: Strategy and General Management
Authors: Soumitra Dutta (INSEAD); Sameer Oundhakar (INSEAD)
Published by: INSEAD
Originally published in: 2002
Version: 06.2015
Revision date: 5-Apr-2016
Length: 20 pages
Data source: Field research
Topics: Direct banking; Focused strategy; Product innovation; Low cost operation; On-line banking; Internet banking; Strategic management of banks; Strategic banking; ING Direct; Dick Harryvan
Share a link: https://casecent.re/p/8209
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Abstract

ING Direct's strategy of focussing on simple products, low cost operations, aggressive pricing and advertising, has enabled it to be highly successful and profitable even though its flagship product the savings account is a low margin product. The case explores how ING Direct's strategy has enabled it to achieve its successful market position.
Location:
Netherlands, US, Canada, Europe
Industry:
Direct banking
Size:
2,200 employees
Other setting(s):
1997-2001
Teaching note
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Reference no. 302-184-8
Subject category: Strategy and General Management
Authors: Sameer Oundhakar (INSEAD); Soumitra Dutta (INSEAD)
Published by: INSEAD
Originally published in: 2003
Version: 06.2015
Revision date: 5-Apr-2016
Length: 13 pages
Data source: Field research
View full details

About

Abstract

ING Direct's strategy of focussing on simple products, low cost operations, aggressive pricing and advertising, has enabled it to be highly successful and profitable even though its flagship product the savings account is a low margin product. The case explores how ING Direct's strategy has enabled it to achieve its successful market position.

Settings

Location:
Netherlands, US, Canada, Europe
Industry:
Direct banking
Size:
2,200 employees
Other setting(s):
1997-2001

Related

Teaching note
-
Reference no. 302-184-8
Subject category: Strategy and General Management
Authors: Sameer Oundhakar (INSEAD); Soumitra Dutta (INSEAD)
Published by: INSEAD
Originally published in: 2003
Version: 06.2015
Revision date: 5-Apr-2016
Length: 13 pages
Data source: Field research
View full details