Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 05.08.2008
Length: 32 pages
Data source: Field research
Abstract
The managing director of Switzerland''s largest watch company is planning to re-launch one of the company''s brands, Tissot. The case includes a complete overview of the industry and its competitors. Within the context of the industry, the managing director must formulate strategies and plans for manufacturing, positioning, pricing and distribution. This case was previously numbered 385-041-1.
Location:
Industry:
Size:
200 employees, CHF42 million sales
Other setting(s):
1985
About
Abstract
The managing director of Switzerland''s largest watch company is planning to re-launch one of the company''s brands, Tissot. The case includes a complete overview of the industry and its competitors. Within the context of the industry, the managing director must formulate strategies and plans for manufacturing, positioning, pricing and distribution. This case was previously numbered 385-041-1.
Settings
Location:
Industry:
Size:
200 employees, CHF42 million sales
Other setting(s):
1985