Subject category:
Marketing
Published by:
International Institute for Management Development (IMD)
Version: 07.12.92
Length: 23 pages
Data source: Field research
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Abstract
The recently appointed general manager of a new profit centre has to decide on how to organise his marketing effort on a global basis. Issues are industry segment choices, and country selection, as well as how to use the global sales network of the company. This case was previously numbered 585-014-1.
Location:
Industry:
Size:
Large
Other setting(s):
1980s
About
Abstract
The recently appointed general manager of a new profit centre has to decide on how to organise his marketing effort on a global basis. Issues are industry segment choices, and country selection, as well as how to use the global sales network of the company. This case was previously numbered 585-014-1.
Settings
Location:
Industry:
Size:
Large
Other setting(s):
1980s