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Compact case
Case
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Reference no. 402-037-1
Published by: INSEAD
Originally published in: 2002
Version: 06.2015
Revision date: 5-Apr-2016
Length: 4 pages
Data source: Published sources

Abstract

The new CEO of DEI airlines is faced with the challenge of creating a customer service oriented culture in a company that is losing money, needs to shed staff, has a terrible reputation among passengers, and is still riven by the sub-cultural differences resulting from its merger ten years ago.
Location:
Industry:
Size:
58,000 employees
Other setting(s):
2002

About

Abstract

The new CEO of DEI airlines is faced with the challenge of creating a customer service oriented culture in a company that is losing money, needs to shed staff, has a terrible reputation among passengers, and is still riven by the sub-cultural differences resulting from its merger ten years ago.

Settings

Location:
Industry:
Size:
58,000 employees
Other setting(s):
2002

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