Subject category:
Human Resource Management / Organisational Behaviour
Published by:
INSEAD
Length: 19 pages
Data source: Field research
Share a link:
https://casecent.re/p/8219
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Abstract
Intel's e-Business programme was a way to get people focused on the corporation's mantra in the last half decade - customer service is crucial for Intel to maintain their market leadership. Making this strategy happen through the e-business tool and, importantly, the intended and unintended adjustments made in structures, processes and human behaviours, is what this case is all about. This case also aims for a new realism about IT and business processes.
About
Abstract
Intel's e-Business programme was a way to get people focused on the corporation's mantra in the last half decade - customer service is crucial for Intel to maintain their market leadership. Making this strategy happen through the e-business tool and, importantly, the intended and unintended adjustments made in structures, processes and human behaviours, is what this case is all about. This case also aims for a new realism about IT and business processes.