Subject category:
Marketing
Published by:
INSEAD
Version: 07.2015
Revision date: 9-Mar-2016
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https://casecent.re/p/8220
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Abstract
Accellion sought to position itself as a service provider in the Distributed File Storage, Management and Delivery market space. Its major targeted customers are Global2000 enterprises and Internet-based providers of premium content who need to supply their organisations and clients with reliable and fast access to their Internet-linked servers. As more and more companies move their applications and data from isolated desktops and local area networks (LANs) to more globally accessible Internet-based applications, Accellion promises the instant infrastructure to provide the required availability and download and upload times, improving their revenues and reducing their costs. Still new to the industry, Accellion developed its service guarantee as a part of its value proposition to potential customers. The guarantee was designed to credibly promise high service standards to potential clients.
About
Abstract
Accellion sought to position itself as a service provider in the Distributed File Storage, Management and Delivery market space. Its major targeted customers are Global2000 enterprises and Internet-based providers of premium content who need to supply their organisations and clients with reliable and fast access to their Internet-linked servers. As more and more companies move their applications and data from isolated desktops and local area networks (LANs) to more globally accessible Internet-based applications, Accellion promises the instant infrastructure to provide the required availability and download and upload times, improving their revenues and reducing their costs. Still new to the industry, Accellion developed its service guarantee as a part of its value proposition to potential customers. The guarantee was designed to credibly promise high service standards to potential clients.