Subject category:
Marketing
Published by:
INSEAD
Version: 03.2015
Revision date: 9-Mar-2016
Length: 25 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract
This case examines Adidas' programme to improve overseas labour practices, and their handling of the threat of protests at the Euro 2000 football championship. The case is interdisciplinary and incorporates aspects of marketing, organisational behaviour, and microeconomics.
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Abstract
This case examines Adidas' programme to improve overseas labour practices, and their handling of the threat of protests at the Euro 2000 football championship. The case is interdisciplinary and incorporates aspects of marketing, organisational behaviour, and microeconomics.