Product details

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Case
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Reference no. 502-033-1
Subject category: Marketing
Published by: INSEAD
Originally published in: 2002
Version: 03.2015
Revision date: 9-Mar-2016
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

This case examines Adidas' programme to improve overseas labour practices, and their handling of the threat of protests at the Euro 2000 football championship. The case is interdisciplinary and incorporates aspects of marketing, organisational behaviour, and microeconomics.
Industry:
Size:
Huge
Other setting(s):
2000

About

Abstract

This case examines Adidas' programme to improve overseas labour practices, and their handling of the threat of protests at the Euro 2000 football championship. The case is interdisciplinary and incorporates aspects of marketing, organisational behaviour, and microeconomics.

Settings

Industry:
Size:
Huge
Other setting(s):
2000

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