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Case
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Reference no. 502-033-1
Subject category: Marketing
Authors: Jill Klein; Robert J Crawford
Published by: INSEAD
Originally published in: 2002
Version: 03.2015
Revision date: 9-Mar-2016
Length: 25 pages
Data source: Field research
Topics: Human rights; Ethics; Corporate social responsibility; Brand positioning; Change management; Comparative advantage; Corporate image; Labour standards
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract

This case examines Adidas' programme to improve overseas labour practices, and their handling of the threat of protests at the Euro 2000 football championship. The case is interdisciplinary and incorporates aspects of marketing, organisational behaviour, and microeconomics.
Location:
The Netherlands and Vietnam
Industry:
Athletic shoes
Size:
Huge
Other setting(s):
2000
Teaching note
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Reference no. 502-033-8
Subject category: Marketing
Authors: Michael Brimm; Pierre Chandon; Randal Heeb; Andrew John; Jill Klein; Timothy van Zandt
Published by: INSEAD
Originally published in: 2002
Version: 11.2015
Revision date: 9-Mar-2016
Length: 13 pages
Data source: Field research
View full details

About

Abstract

This case examines Adidas' programme to improve overseas labour practices, and their handling of the threat of protests at the Euro 2000 football championship. The case is interdisciplinary and incorporates aspects of marketing, organisational behaviour, and microeconomics.

Settings

Location:
The Netherlands and Vietnam
Industry:
Athletic shoes
Size:
Huge
Other setting(s):
2000

Related

Teaching note
-
Reference no. 502-033-8
Subject category: Marketing
Authors: Michael Brimm; Pierre Chandon; Randal Heeb; Andrew John; Jill Klein; Timothy van Zandt
Published by: INSEAD
Originally published in: 2002
Version: 11.2015
Revision date: 9-Mar-2016
Length: 13 pages
Data source: Field research
View full details