More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Industry note
-
Reference no. 502-042-6
Subject category: Marketing
Authors: Miklos Sarvary (INSEAD)
Published by: INSEAD
Published in: 2002
Length: 6 pages
Data source: Published sources
Topics: B2B marketplaces; Exchanges; Market fragmentation; Sales and marketing
Share a link: https://casecent.re/p/8222
| No reviews for this item
View our pricing guide or login to see prices.

Abstract

This note describes which marketplace format is appropriate for particular industries classified around two dimensions: (1) market fragmentation; and (2) product/service complexity. Two matrices are provided as tools to carry out such analyses and examples are provided to illustrate the categories.
Location:
Worldwide
Industry:
Internet
Sorry, this product has no related items.

About

Abstract

This note describes which marketplace format is appropriate for particular industries classified around two dimensions: (1) market fragmentation; and (2) product/service complexity. Two matrices are provided as tools to carry out such analyses and examples are provided to illustrate the categories.

Settings

Location:
Worldwide
Industry:
Internet

Related

Sorry, this product has no related items.