Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Published by: San Telmo Business School
Published in: 2008
Length: 24 pages
Data source: Field research

Abstract

The case considers the decision that the President of Conservas Ubago, SL, Eugenio Martinez de Ubago, ought to take regarding the suggestion that he receives, to become an intersupplier of Mercadona. Conservas Ubago is a small company that works in the canning and preserving of fish, in the south of Spain and competes in a mature market. Mercadona is the leader in Spanish retail in supermarket format and the second operator in commercial distribution in this country who made a proposal to Conservas Ubago to create an alliance without a contract that requires a series of conditions (absolute transparency regarding costs, control) in exchange for an increase in business of some 30-35% per annum. The Company has been a Mercadona supplier for more than 10 years and is trying to analyse the opportunities and risks involved in the concept of being an intersupplier.
Location:
Industry:
Other setting(s):
2001

About

Abstract

The case considers the decision that the President of Conservas Ubago, SL, Eugenio Martinez de Ubago, ought to take regarding the suggestion that he receives, to become an intersupplier of Mercadona. Conservas Ubago is a small company that works in the canning and preserving of fish, in the south of Spain and competes in a mature market. Mercadona is the leader in Spanish retail in supermarket format and the second operator in commercial distribution in this country who made a proposal to Conservas Ubago to create an alliance without a contract that requires a series of conditions (absolute transparency regarding costs, control) in exchange for an increase in business of some 30-35% per annum. The Company has been a Mercadona supplier for more than 10 years and is trying to analyse the opportunities and risks involved in the concept of being an intersupplier.

Settings

Location:
Industry:
Other setting(s):
2001

Related