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Case
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Reference no. 502-082-1
Subject category: Marketing
Authors: Charles Waldman (INSEAD); Anna Perry (INSEAD)
Published by: INSEAD
Originally published in: 2002
Version: 06.2015
Revision date: 5-Apr-2016
Length: 37 pages
Data source: Field research
Topics: Retailing; Life-styled marketing; Entrepreneurship; Niche marketing; Concept store; Family business
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract

Surfing on a cross of multiple consumer trends, Resonances was launched in 2000 as a life-styled retail chain selling authentic/traditional household items. Early 2002, the six stores are still unprofitable. A new owner-manager takes over and gives himself 18 months to turn the company around and instill more 'magics' in the stores.
Location:
France
Industry:
Retailing
Other setting(s):
2002
Teaching note
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Reference no. 502-082-8
Subject category: Marketing
Authors: Charles Waldman (INSEAD); Anna Perry (INSEAD)
Published by: INSEAD
Originally published in: 2003
Version: 06.2015
Revision date: 5-Apr-2016
Length: 7 pages
Data source: Field research
View full details

About

Abstract

Surfing on a cross of multiple consumer trends, Resonances was launched in 2000 as a life-styled retail chain selling authentic/traditional household items. Early 2002, the six stores are still unprofitable. A new owner-manager takes over and gives himself 18 months to turn the company around and instill more 'magics' in the stores.

Settings

Location:
France
Industry:
Retailing
Other setting(s):
2002

Related

Teaching note
-
Reference no. 502-082-8
Subject category: Marketing
Authors: Charles Waldman (INSEAD); Anna Perry (INSEAD)
Published by: INSEAD
Originally published in: 2003
Version: 06.2015
Revision date: 5-Apr-2016
Length: 7 pages
Data source: Field research
View full details