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Chapter from: "The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation"
Published by: Harvard Business Publishing
Published in: 2008

Abstract

Both people and firms in a value network will have set up processes and procedures that essentially kill off attempts to break out of it. New ideas that do not correspond to the values of the network are often eliminated. This chapter outlines strategies for breaking out of your networks and increasing the chances of successfully executing on innovative ideas that originate at the intersection of fields. This chapter is excerpted from ‘The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation'.

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Abstract

Both people and firms in a value network will have set up processes and procedures that essentially kill off attempts to break out of it. New ideas that do not correspond to the values of the network are often eliminated. This chapter outlines strategies for breaking out of your networks and increasing the chances of successfully executing on innovative ideas that originate at the intersection of fields. This chapter is excerpted from ‘The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation'.

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