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Abstract
When thinking about risk, emotions, and fear in particular, play a big part in our perception of possible loss versus potential gain. What gives some innovators, like Richard Branson of Virgin Atlantic, the courage to pursue risky ideas that emerge from the intersection of fields? This chapter is excerpted from ‘The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation'.
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Abstract
When thinking about risk, emotions, and fear in particular, play a big part in our perception of possible loss versus potential gain. What gives some innovators, like Richard Branson of Virgin Atlantic, the courage to pursue risky ideas that emerge from the intersection of fields? This chapter is excerpted from ‘The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation'.