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Book chapter
-
Reference no. 4727BC
Authors: John P Kotter (Harvard Business School)
Chapter from: "Leading Change"
Published by: Harvard Business Publishing
Published in: 2008
Length: 18 pages
Topics: Change management; Communication strategy; Corporate strategy; Creativity; Leadership; Management development; Vision
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Abstract

Communicating a vision for change and gaining understanding and commitment to a new direction is never an easy task, especially in large enterprises. However, the new vision must be constantly and effectively communicated in order to create a shared sense of a desirable future, which helps motivate and co-ordinate the transformation effort. This chapter is excerpted from ‘Leading Change'.
Book chapter
-
Reference no. 4722BC
Authors: John P Kotter (Harvard Business School)
Chapter from: "Leading Change"
Published by: Harvard Business Publishing
Published in: 2008
Length: 16 pages
Topics: Leadership; Change management; Management development; Creativity; Corporate strategy
View full details
Book chapter
-
Reference no. 4723BC
Authors: John P Kotter (Harvard Business School)
Chapter from: "Leading Change"
Published by: Harvard Business Publishing
Published in: 2008
Length: 17 pages
Topics: Change management; Corporate strategy; Creativity; Leadership; Management development
View full details
Book chapter
-
Reference no. 4724BC
Authors: John P Kotter (Harvard Business School)
Chapter from: "Leading Change"
Published by: Harvard Business Publishing
Published in: 2008
Length: 17 pages
Topics: Change management; Collaboration; Corporate strategy; Creativity; Leadership; Management development
View full details
Book chapter
-
Reference no. 4725BC
Authors: John P Kotter (Harvard Business School)
Chapter from: "Leading Change"
Published by: Harvard Business Publishing
Published in: 2008
Length: 18 pages
Topics: Change management; Corporate strategy; Creativity; Leadership; Management development; Teams
View full details
Book chapter
-
Reference no. 4726BC
Authors: John P Kotter (Harvard Business School)
Chapter from: "Leading Change"
Published by: Harvard Business Publishing
Published in: 2008
Length: 19 pages
Topics: Change management; Corporate strategy; Creativity; Leadership; Management development; Vision
View full details
Book chapter
-
Reference no. 4728BC
Authors: John P Kotter (Harvard Business School)
Chapter from: "Leading Change"
Published by: Harvard Business Publishing
Published in: 2008
Length: 17 pages
Topics: Change management; Corporate strategy; Creativity; Employee empowerment; Leadership; Management development
View full details
Book chapter
-
Reference no. 4729BC
Authors: John P Kotter (Harvard Business School)
Chapter from: "Leading Change"
Published by: Harvard Business Publishing
Published in: 2008
Length: 16 pages
Topics: Change management; Corporate strategy; Creativity; Leadership; Management development
View full details
Book chapter
-
Reference no. 4730BC
Authors: John P Kotter (Harvard Business School)
Chapter from: "Leading Change"
Published by: Harvard Business Publishing
Published in: 2008
Length: 16 pages
Topics: Change management; Corporate strategy; Creativity; Leadership; Management development
View full details
Book chapter
-
Reference no. 4731BC
Authors: John P Kotter (Harvard Business School)
Chapter from: "Leading Change"
Published by: Harvard Business Publishing
Published in: 2008
Length: 16 pages
Topics: Change management; Corporate culture; Corporate strategy; Leadership; Management development; Values
View full details
Book chapter
-
Reference no. 4732BC
Authors: John P Kotter (Harvard Business School)
Chapter from: "Leading Change"
Published by: Harvard Business Publishing
Published in: 2008
Length: 15 pages
Topics: Change management; Corporate strategy; Creativity; Leadership; Management development
View full details
Book chapter
-
Reference no. 4733BC
Authors: John P Kotter (Harvard Business School)
Chapter from: "Leading Change"
Published by: Harvard Business Publishing
Published in: 2008
Length: 14 pages
Topics: Change management; Corporate strategy; Creativity; Leadership; Leadership development; Management development
View full details

About

Abstract

Communicating a vision for change and gaining understanding and commitment to a new direction is never an easy task, especially in large enterprises. However, the new vision must be constantly and effectively communicated in order to create a shared sense of a desirable future, which helps motivate and co-ordinate the transformation effort. This chapter is excerpted from ‘Leading Change'.

Related

Book chapter
-
Reference no. 4722BC
Authors: John P Kotter (Harvard Business School)
Chapter from: "Leading Change"
Published by: Harvard Business Publishing
Published in: 2008
Length: 16 pages
Topics: Leadership; Change management; Management development; Creativity; Corporate strategy
View full details
Book chapter
-
Reference no. 4723BC
Authors: John P Kotter (Harvard Business School)
Chapter from: "Leading Change"
Published by: Harvard Business Publishing
Published in: 2008
Length: 17 pages
Topics: Change management; Corporate strategy; Creativity; Leadership; Management development
View full details
Book chapter
-
Reference no. 4724BC
Authors: John P Kotter (Harvard Business School)
Chapter from: "Leading Change"
Published by: Harvard Business Publishing
Published in: 2008
Length: 17 pages
Topics: Change management; Collaboration; Corporate strategy; Creativity; Leadership; Management development
View full details
Book chapter
-
Reference no. 4725BC
Authors: John P Kotter (Harvard Business School)
Chapter from: "Leading Change"
Published by: Harvard Business Publishing
Published in: 2008
Length: 18 pages
Topics: Change management; Corporate strategy; Creativity; Leadership; Management development; Teams
View full details
Book chapter
-
Reference no. 4726BC
Authors: John P Kotter (Harvard Business School)
Chapter from: "Leading Change"
Published by: Harvard Business Publishing
Published in: 2008
Length: 19 pages
Topics: Change management; Corporate strategy; Creativity; Leadership; Management development; Vision
View full details
Book chapter
-
Reference no. 4728BC
Authors: John P Kotter (Harvard Business School)
Chapter from: "Leading Change"
Published by: Harvard Business Publishing
Published in: 2008
Length: 17 pages
Topics: Change management; Corporate strategy; Creativity; Employee empowerment; Leadership; Management development
View full details
Book chapter
-
Reference no. 4729BC
Authors: John P Kotter (Harvard Business School)
Chapter from: "Leading Change"
Published by: Harvard Business Publishing
Published in: 2008
Length: 16 pages
Topics: Change management; Corporate strategy; Creativity; Leadership; Management development
View full details
Book chapter
-
Reference no. 4730BC
Authors: John P Kotter (Harvard Business School)
Chapter from: "Leading Change"
Published by: Harvard Business Publishing
Published in: 2008
Length: 16 pages
Topics: Change management; Corporate strategy; Creativity; Leadership; Management development
View full details
Book chapter
-
Reference no. 4731BC
Authors: John P Kotter (Harvard Business School)
Chapter from: "Leading Change"
Published by: Harvard Business Publishing
Published in: 2008
Length: 16 pages
Topics: Change management; Corporate culture; Corporate strategy; Leadership; Management development; Values
View full details
Book chapter
-
Reference no. 4732BC
Authors: John P Kotter (Harvard Business School)
Chapter from: "Leading Change"
Published by: Harvard Business Publishing
Published in: 2008
Length: 15 pages
Topics: Change management; Corporate strategy; Creativity; Leadership; Management development
View full details
Book chapter
-
Reference no. 4733BC
Authors: John P Kotter (Harvard Business School)
Chapter from: "Leading Change"
Published by: Harvard Business Publishing
Published in: 2008
Length: 14 pages
Topics: Change management; Corporate strategy; Creativity; Leadership; Leadership development; Management development
View full details