Product details

The case is a follow-up to two companion cases, 'Jaguar Comes to Halewood: The Story of a Turnaround' and 'Supply Chain Design at Jaguar: Bringing 'Nirvana to Halewood'. It reviews the magnitude of the change programme (involving a new work culture, workforce, processes, suppliers, and supply chain architecture) implemented by the newly appointed management team at Halewood prior to the launch of a new Jaguar model, the X-Type. It illustrates the challenges faced by the company during ramp-up to full volume in a brand new, redesigned, revamped, and transformed plant catering to a premium market. The case can be used to discuss the importance of the 'virtual factory network' in the context of a new product launch in a tiered-structured industry that applies the lean manufacturing concept. The case can be utilised as a supply chain management or new product launch case in MBA or executive courses on process and operations management.