Subject category:
Production and Operations Management
Published by:
INSEAD
Length: 4 pages
Data source: Generalised experience
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Abstract
This case describes a fictitious situation in which a product development team needs to interact iteratively to develop a bottle to package a new beverage. It discusses information exchanges between the bottle designer, the marketing analyst, and the brand manager, and how they use a novel collaboration tool for co-ordination.
Size:
Fictitious situation
About
Abstract
This case describes a fictitious situation in which a product development team needs to interact iteratively to develop a bottle to package a new beverage. It discusses information exchanges between the bottle designer, the marketing analyst, and the brand manager, and how they use a novel collaboration tool for co-ordination.
Settings
Size:
Fictitious situation