Product details

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Compact case
Authors: M Sosa
Published by: INSEAD
Published in: 2002

Abstract

This case describes a fictitious situation in which a product development team needs to interact iteratively to develop a bottle to package a new beverage. It discusses information exchanges between the bottle designer, the marketing analyst, and the brand manager, and how they use a novel collaboration tool for co-ordination. The teaching objectives are: (1) to demonstrate the use of information technology to co-ordinate product development projects; (2) discuss the organisational implications of using novel information technology tools; and (3) to highlight the key questions managers need to ask before implementing a new information system.
Size:
Fictitious situation

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Abstract

This case describes a fictitious situation in which a product development team needs to interact iteratively to develop a bottle to package a new beverage. It discusses information exchanges between the bottle designer, the marketing analyst, and the brand manager, and how they use a novel collaboration tool for co-ordination. The teaching objectives are: (1) to demonstrate the use of information technology to co-ordinate product development projects; (2) discuss the organisational implications of using novel information technology tools; and (3) to highlight the key questions managers need to ask before implementing a new information system.

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Size:
Fictitious situation

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