Subject category:
Entrepreneurship
Published by:
INSEAD
Length: 20 pages
Data source: Field research
Abstract
This is the first of a three-case series (802-001-1 to 802-003-1). The first case describes the building of the company from 1914 through to the 1950s. The (B) case deals with the growth years with particular emphasis on the development of the organisation and strategy needed to keep the company entrepreneurial as it grew in size and in technologies. The (C) case focuses on the pressure of the 1990s and 3M''s response thereto.
About
Abstract
This is the first of a three-case series (802-001-1 to 802-003-1). The first case describes the building of the company from 1914 through to the 1950s. The (B) case deals with the growth years with particular emphasis on the development of the organisation and strategy needed to keep the company entrepreneurial as it grew in size and in technologies. The (C) case focuses on the pressure of the 1990s and 3M''s response thereto.