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Case
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Reference no. 802-004-1
Subject category: Entrepreneurship
Published by: INSEAD
Published in: 2002
Length: 26 pages
Data source: Field research

Abstract

In the 'post new economy' of early 2001, B2Cs, B2Bs, exchanges, all things e-commerce - had lost their lustre. Founded in December of 1999 by a Singaporean serial entrepreneur, CargeExchange.Net was a neutral, double blind Internet platform for the exchange of surplus global ocean- going container space. CargoExchange.Net illustrates the venture creation of a B2B marketplace in the ocean-going container shipping industry in Asia, and describes how the business models emerged and evolved over time.
Location:
Size:
Small
Other setting(s):
1999-2001

About

Abstract

In the 'post new economy' of early 2001, B2Cs, B2Bs, exchanges, all things e-commerce - had lost their lustre. Founded in December of 1999 by a Singaporean serial entrepreneur, CargeExchange.Net was a neutral, double blind Internet platform for the exchange of surplus global ocean- going container space. CargoExchange.Net illustrates the venture creation of a B2B marketplace in the ocean-going container shipping industry in Asia, and describes how the business models emerged and evolved over time.

Settings

Location:
Size:
Small
Other setting(s):
1999-2001

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