Product details

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Subject category: Entrepreneurship
Published by: INSEAD
Published in: 2002
Length: 23 pages
Data source: Field research

Abstract

This case describes the launching and early experience of an Internet retailing business. The company quickly runs into problems, and this sparks a series of personality clashes among the managers, leading to a crisis that threatens to force the company to close.
Location:
Industry:
Size:
Turnover in 2000, EUR102,000
Other setting(s):
1999-2001

About

Abstract

This case describes the launching and early experience of an Internet retailing business. The company quickly runs into problems, and this sparks a series of personality clashes among the managers, leading to a crisis that threatens to force the company to close.

Settings

Location:
Industry:
Size:
Turnover in 2000, EUR102,000
Other setting(s):
1999-2001

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