Product details

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Subject category: Entrepreneurship
Published by: INSEAD
Published in: 2002
Length: 23 pages
Data source: Field research

Abstract

This case describes the launching and early experience of an Internet retailing business. The company quickly runs into problems, and this sparks a series of personality clashes among the managers, leading to a crisis that threatens to force the company to close. The main teaching objective is to explore the formation of teams in new ventures, and how individual managers interact with each other, especially when the company runs into difficulties. The main messages are that team formation should not be improvised, and that there should always be clearly defined responsibilities and clear leadership.
Location:
Industry:
Size:
Turnover in 2000, EUR102,000
Other setting(s):
1999-2001

About

Abstract

This case describes the launching and early experience of an Internet retailing business. The company quickly runs into problems, and this sparks a series of personality clashes among the managers, leading to a crisis that threatens to force the company to close. The main teaching objective is to explore the formation of teams in new ventures, and how individual managers interact with each other, especially when the company runs into difficulties. The main messages are that team formation should not be improvised, and that there should always be clearly defined responsibilities and clear leadership.

Settings

Location:
Industry:
Size:
Turnover in 2000, EUR102,000
Other setting(s):
1999-2001

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