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This is part of a case series. The French firm Webraska was established in 1998 to offer a wireless navigation solution as an alternative to maps and CD-ROM based car navigation tools. The business model was based on access through mobile phones and car terminals, and on different access modes such as the short message service (SMS), wireless application protocol (WAP), and call centres. An apparent shift in demand from wireless carriers away from purchasing turn-key services toward owning the technology platform begged the question whether the company should modify its business model to become a software vendor.