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Case
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Reference no. 902-016-1
Subject category: Knowledge, Information and Communication Systems Management
Authors: Soumitra Dutta (INSEAD); Theodoros Evgeniou (INSEAD); Patricia Reese (INSEAD)
Published by: INSEAD
Originally published in: 2002
Version: 03.2015
Revision date: 5-Apr-2016
Length: 30 pages
Data source: Field research
Topics: Terra Lycos (Terra Networks); Portal mergers and business models; Integrated media company; Portals; On-line content providers; ISP; New media revenue streams; Bertelsmann; Telefonica; Strategy under uncertainty
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Abstract

This case recounts the strategy of Terra Lycos, an integrated global media company formed by the October 2000 merger of Spain's Terra Networks and US-based Lycos, to achieve profitability and a leading market position. At the time the case was written (November 2001), Terra Lycos trailed its three heavyweight contenders, AOL-Time Warner, Yahoo! and Microsoft/MSN.
Location:
International
Industry:
Integrated media
Size:
3,300 employees
Other setting(s):
2000-2001
Teaching note
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Reference no. 902-016-8
Subject category: Knowledge, Information and Communication Systems Management
Authors: Soumitra Dutta (INSEAD); Theodoros Evgeniou (INSEAD); Patricia Reese (INSEAD)
Published by: INSEAD
Originally published in: 2002
Version: 03.2015
Revision date: 5-Apr-2016
Length: 26 pages
Data source: Field research
View full details

About

Abstract

This case recounts the strategy of Terra Lycos, an integrated global media company formed by the October 2000 merger of Spain's Terra Networks and US-based Lycos, to achieve profitability and a leading market position. At the time the case was written (November 2001), Terra Lycos trailed its three heavyweight contenders, AOL-Time Warner, Yahoo! and Microsoft/MSN.

Settings

Location:
International
Industry:
Integrated media
Size:
3,300 employees
Other setting(s):
2000-2001

Related

Teaching note
-
Reference no. 902-016-8
Subject category: Knowledge, Information and Communication Systems Management
Authors: Soumitra Dutta (INSEAD); Theodoros Evgeniou (INSEAD); Patricia Reese (INSEAD)
Published by: INSEAD
Originally published in: 2002
Version: 03.2015
Revision date: 5-Apr-2016
Length: 26 pages
Data source: Field research
View full details