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Supporting video
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Reference no. IMD-3-1855-V1
Subject category: Strategy and General Management
Authors: Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 2007
Length: 17 minutes
Data source: Field research
Topics: General management; International strategy; Growth; Brand extension Brazil; Latin America; Construction industry
Notes: File size 1.56GB. Click for more information.
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Abstract

This video is to accompany the case. Interview with Rogerio Kohntopp, General Manager of Tigre USA on the growth dilemmas of his company based in Brazil and an update on Tigre's international expansion strategy.
Location:
Brazil
Industry:
Construction
Size:
Medium to large
Other setting(s):
2006-2010
Teaching note
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Reference no. IMD-3-1855-T
Subject category: Strategy and General Management
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Philippe Margery (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2011
Version: 01.09.2011
Length: 5 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-3-1855
Subject category: Strategy and General Management
Authors: Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2007
Version: 12.06.2007
Length: 13 pages
Data source: Field research
Topics: General management; International strategy; Growth; Brand extension Brazil; Latin America; Construction industry
View full details
Supplementary software
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Reference no. IMD-3-1855-V2
Spanish language
Subject category: Strategy and General Management
Authors: Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 2007
Format: .zip
Data source: Field research
Topics: General management; International strategy; Growth; Brand extension Brazil; Latin America; Construction industry
View full details

About

Abstract

This video is to accompany the case. Interview with Rogerio Kohntopp, General Manager of Tigre USA on the growth dilemmas of his company based in Brazil and an update on Tigre's international expansion strategy.

Settings

Location:
Brazil
Industry:
Construction
Size:
Medium to large
Other setting(s):
2006-2010

Related

Teaching note
-
Reference no. IMD-3-1855-T
Subject category: Strategy and General Management
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Philippe Margery (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2011
Version: 01.09.2011
Length: 5 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-3-1855
Subject category: Strategy and General Management
Authors: Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2007
Version: 12.06.2007
Length: 13 pages
Data source: Field research
Topics: General management; International strategy; Growth; Brand extension Brazil; Latin America; Construction industry
View full details
Supplementary software
-
Reference no. IMD-3-1855-V2
Spanish language
Subject category: Strategy and General Management
Authors: Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 2007
Format: .zip
Data source: Field research
Topics: General management; International strategy; Growth; Brand extension Brazil; Latin America; Construction industry
View full details