Product details

This is the first of a five-case series. This series describes the creation of a dotcom start-up in Singapore and its penetration of the Chinese market. The company, MyWeb Inc.com started as a web designer, but moved quickly into set-top boxes for Internet access using TVs, as well as the design of a portal with localised content for China. At the end of the case, they realise that their original business model is not viable and they evaluate the different options they have to create a profitable business model. This series of cases can be used to talk about technology strategy and innovation management in the Internet/dotcom industry. It can also be used in a class of entrepreneurship.