Subject category:
Production and Operations Management
Published by:
International Institute for Management Development (IMD)
Version: 08.09.2008
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https://casecent.re/p/82856
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Abstract
Grundfos, a global company specialising in pumps, had its corporate headquarters and largest manufacturing plant in Denmark. To differentiate itself from competitors, they offer a great range of products through mass customisation. The case is about how they did mass customisation, what value propositions went with the mass customisations, and what was the key to implementing mass customisation.
About
Abstract
Grundfos, a global company specialising in pumps, had its corporate headquarters and largest manufacturing plant in Denmark. To differentiate itself from competitors, they offer a great range of products through mass customisation. The case is about how they did mass customisation, what value propositions went with the mass customisations, and what was the key to implementing mass customisation.
Settings
Location:
Industry:
Size:
2007 sales of DKK16.8 billion, 16,457 employees
Other setting(s):
2008