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Structured assignment
-
Reference no. 308-288-4
Subject category: Strategy and General Management
Authors: Amy Sonpal (ICFAI Business School, Ahmedabad); Vandana Singh Dadhwal (ICFAI Business School, Ahmedabad); Kerani Suresh (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 1 pages
Data source: Published sources
Topics: KFC or Kentucky Fried Chicken; Fast food industry; Consumer behaviour; Product mix; Product cannibalisation; Marketing mix; Growth strategy; Core competency; Brand dilution; Fast food chain; Market segmentation; Business environment; Brand positioning; Competitive dynamics; Colonel Sanders
Share a link: https://casecent.re/p/82861
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Abstract

This structured assignment is to accompany the case.
Location:
US
Industry:
Fast food
Other setting(s):
March 2008
Teaching note
-
Reference no. 308-288-8
Subject category: Strategy and General Management
Authors: Amy Sonpal (ICFAI Business School, Ahmedabad); Vandana Singh Dadhwal (ICFAI Business School, Ahmedabad); Kerani Suresh (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 10 pages
Data source: Published sources
View full details
Case
-
Reference no. 308-288-1
Subject category: Strategy and General Management
Authors: Amy Sonpal (ICFAI Business School, Ahmedabad); Vandana Singh Dadhwal (ICFAI Business School, Ahmedabad); Kerani Suresh (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 10 pages
Data source: Published sources
Topics: KFC or Kentucky Fried Chicken; Fast food industry; Consumer behaviour; Product mix; Product cannibalisation; Marketing mix; Growth strategy; Core competency; Brand dilution; Fast food chain; Market segmentation; Business environment; Brand positioning; Competitive dynamics; Colonel Sanders
View full details

About

Abstract

This structured assignment is to accompany the case.

Settings

Location:
US
Industry:
Fast food
Other setting(s):
March 2008

Related

Teaching note
-
Reference no. 308-288-8
Subject category: Strategy and General Management
Authors: Amy Sonpal (ICFAI Business School, Ahmedabad); Vandana Singh Dadhwal (ICFAI Business School, Ahmedabad); Kerani Suresh (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 10 pages
Data source: Published sources
View full details
Case
-
Reference no. 308-288-1
Subject category: Strategy and General Management
Authors: Amy Sonpal (ICFAI Business School, Ahmedabad); Vandana Singh Dadhwal (ICFAI Business School, Ahmedabad); Kerani Suresh (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 10 pages
Data source: Published sources
Topics: KFC or Kentucky Fried Chicken; Fast food industry; Consumer behaviour; Product mix; Product cannibalisation; Marketing mix; Growth strategy; Core competency; Brand dilution; Fast food chain; Market segmentation; Business environment; Brand positioning; Competitive dynamics; Colonel Sanders
View full details