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Structured assignment
-
Reference no. 308-290-4
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Bhavesh Kumar Makwana (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center); Rajan Shah (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: Quick service restaurants in India; Pizza Hut in India; Indian economy; Multinational food companies; The Roadside Dhaabas; Consumer lifestyles; Consumer preferences; The food service sector in India; Hotel and restaurant chains; The consumer spending; Food preferences; Promotional campaigns; Indian fast food market; The pizza category
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Abstract

This structured assignment is to accompany the case.
Location:
India
Industry:
Fast food
Other setting(s):
May 2008
Teaching note
-
Reference no. 308-290-8
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Bhavesh Kumar Makwana (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center); Rajan Shah (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2008
Length: 11 pages
Data source: Published sources
View full details
Case
-
Reference no. 308-290-1
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Bhavesh Kumar Makwana (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center); Rajan Shah (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2008
Length: 11 pages
Data source: Published sources
Topics: Quick service restaurants in India; Pizza Hut in India; Indian economy; Multinational food companies; The Roadside Dhaabas; Consumer lifestyles; Consumer preferences; The food service sector in India; Hotel and restaurant chains; The consumer spending; Food preferences; Promotional campaigns; Indian fast food market; The pizza category
View full details

About

Abstract

This structured assignment is to accompany the case.

Settings

Location:
India
Industry:
Fast food
Other setting(s):
May 2008

Related

Teaching note
-
Reference no. 308-290-8
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Bhavesh Kumar Makwana (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center); Rajan Shah (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2008
Length: 11 pages
Data source: Published sources
View full details
Case
-
Reference no. 308-290-1
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Bhavesh Kumar Makwana (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center); Rajan Shah (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2008
Length: 11 pages
Data source: Published sources
Topics: Quick service restaurants in India; Pizza Hut in India; Indian economy; Multinational food companies; The Roadside Dhaabas; Consumer lifestyles; Consumer preferences; The food service sector in India; Hotel and restaurant chains; The consumer spending; Food preferences; Promotional campaigns; Indian fast food market; The pizza category
View full details