Product details

This case is an updated, revised, and combined version of the original two-case series entitled 'Recreating the US Car Retailing Industry A & B.' Competing head-to-head in a mature, slowly growing market can be cutthroat. The US car retailing industry was very much characterised by the classic symptoms of an unattractive industry. Players very much disliked competing in this difficult environment but did not see how they could break away from the pack. This case will show how some players, such as CarMax, AutoNation, Autobytel and iMotors have systematically broken away from the pack and have reshaped the contours of the US car retailing industry through their creative strategies.